Turn Know Your Product compliance into a client-trust advantage #
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Know Your Product (KYP) compliance asks advisors for more than a quick check of the box — it requires analyzing individual investment products and comparing them against suitable alternatives, across a Canadian market of nearly 38,000 investment options. Done well, KYP compliance can do more than satisfy regulators — it can strengthen the advice you give clients. And as the Client Focused Reforms (CFR) continue to evolve, the advisors and dealers who treat KYP as an opportunity, not a burden, are the ones pulling ahead.
In this webinar, Equisoft's Jonathan Georges sits down with Lucilla Nardi of Co-operators and Jason Bobee of Portfolio Strategies Corporation to talk through how their organizations built KYP into everyday practice, from choosing a fund comparison tool to deciding what belongs on an advisor's shelf in the first place.
Discover:
- Why integrating KYP into an existing workflow is the challenge advisors run into most, not the technology itself
- How a customer relationship management (CRM) tool and a fund comparison tool work together so due diligence doesn't fall entirely on the advisor
- Where segregated funds fit — and don't — under a KYP framework
- Why treating KYP as a value story, not just a compliance requirement, can deepen client trust
Attend this webinar for 0.75 CE Credit! #
→ Get your CE credit by clicking here to complete the quiz.
How to earn your CE credit #
To earn your continuing education (CE) credit, you must watch the entire webinar and score a minimum of 80% on the concluding quiz. Once your pass is confirmed, you'll receive an Advocis x Equisoft certificate by email within 5 business days.
Our guest panelists
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Lucilla Nardi
VP, Financial Service Sales Support & Chief Distribution Officer, Co-operators
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Jason Bobee
President, Portfolio Strategies Corporation
Session agenda #
- Why KYP compliance is one of the biggest operational challenges advisors face under the Client Focused Reforms
- How The Co-operators and Portfolio Strategies each built their KYP process, and how advisors responded
- Why manual, spreadsheet-based due diligence doesn't scale — and what to look for in KYP and fund-comparison technology
- Where segregated funds fit under a KYP framework, and why suitability still matters even where KYP doesn't apply
- How advisors are consolidating their shelves around a smaller set of well-monitored core and explorer mandates
- What's next for CFR and KYP as the regulation continues to evolve
What you'll learn #
- KYP as a value story, not a burden: why reframing Know Your Product from a compliance checkbox to a research-and-education process helps advisors build trust rather than just avoid risk.
- Automating due diligence: why manual, one-off product comparisons don't scale, and how automated tools free up advisors' time for client-facing work instead of paperwork.
- The core-and-explorer shelf: how advisors are lowering costs with low-fee core mandates while reserving active management for asset classes like fixed income and small/mid-cap, where it can still add value.
- Segregated funds and suitability: why seg funds fall outside KYP's legislative scope but still require their own suitability conversation with clients.
- Choosing KYP technology that grows with you: what Portfolio Strategies and The Co-operators looked for when evaluating vendors, and why picking a tool built for the Canadian regulatory landscape matters.
- Where CFR is headed next: why regulatory oversight of product recommendations is likely to increase, not ease, and how to get ahead of it.
About our expert speakers #
Lucilla Nardi — VP, Financial Service Sales Support & Chief Distribution Officer, CFIS, Co-operators #
“I think it can be a win-win if utilized properly.”
Lucilla Nardi leads distribution for Co-operators Financial Investment Services Inc. (CFIS), where she's built the dealer's KYP process around automation from the ground up. She also oversees a specialist team that supports advisors with financial planning and product analysis, and champions using technology to free up advisors' time for client-facing work.
Jason Bobee — President, Portfolio Strategies Corporation #
“This is a fantastic opportunity for advisors to take their businesses to another level.”
As President of Portfolio Strategies Corporation, Jason Bobee brings a dealer's-eye view to advisor growth across the firm's more than 60 dealer agreements. A former wholesaler, he led the firm's multi-year search for and rollout of its KYP technology and now helps advisors structure their shelves and tech stacks around the Client Focused Reforms.
Deepen your knowledge: KYP, compliance & practice technology #
- 3 Tools Financial Advisors Need to Transform Their Practice: a closer look at the CRM, planning, and analysis tools advisors are using to make KYP and client management less manual.
- Taking the Stress Out of Compliance: A KYC & KYP Guide: a practical breakdown of what today's KYC and KYP rules actually require, and how to build a defensible process around them.
- Equisoft & VieFUND Join Forces to Transform Wealth Planning: how back-office integrations are making CFR compliance, including KYC and KYP, less of a manual lift for dealers and advisors.
- The Modern Advisor Embraces Technology, Thinks Strategically, Focuses on Clients: why the advisors pulling ahead are the ones using technology to spend less time on process and more time on strategy.
- Become a Top Advisor: 3 Strategies to Dominate Your Niche: how the same due-diligence discipline behind KYP can double as the expertise that makes you the go-to advisor in your niche.
